Prospect research is undergoing a seismic shift as generative AI replaces hours of manual work with real-time, data-driven insights. Discover how leading advancement teams working ahead of the curve by utilizing AI to uncover top prospects and major giving opportunities.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.
Over the last few months, we’ve seen change and uncertainty in the world and our field. Thankfully, there’s at least one thing we can count on: our Apra community. In her latest president's message, Apra President Anne Brownlee reflects on the relationships she's built during her time with Apra, and how the Prospect Development annual conference has been a throughline in her professional development.