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Generative AI in Advancement: A New Frontier for Prospect Research
Prospect Research · Screening
Generative AI in Advancement: A New Frontier for Prospect Research
By Simon Tumansky | May 20, 2025

Prospect research is undergoing a seismic shift as generative AI replaces hours of manual work with real-time, data-driven insights. Discover how leading advancement teams working ahead of the curve by utilizing AI to uncover top prospects and major giving opportunities.

Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

3+ Ways to Make the Most of Connecting With Your Apra Peers
Leadership · President's Message
3+ Ways to Make the Most of Connecting With Your Apra Peers
By Anne Brownlee | May 08, 2025

Over the last few months, we’ve seen change and uncertainty in the world and our field. Thankfully, there’s at least one thing we can count on: our Apra community. In her latest president's message, Apra President Anne Brownlee reflects on the relationships she's built during her time with Apra, and how the Prospect Development annual conference has been a throughline in her professional development.

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MORE RECENT Articles from Connections
Generative AI in Advancement: A New Frontier for Prospect Research
Generative AI in Advancement: A New Frontier for Prospect Research
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
3+ Ways to Make the Most of Connecting With Your Apra Peers
3+ Ways to Make the Most of Connecting With Your Apra Peers
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