Back to Basics: A Compact Library for Fundamentals Attendees and Everyone

By the Apra Editorial Advisory Committee

We’ve dug through the archives to find ten of the best articles on the basics of prospect development. Whether you’ve just completed Apra Fundamentals, you’re early in your prospect development career, or you’re a seasoned professional, these pieces form a solid foundation for any prospect development professional.

  • Career and Community - 25 Years in Research: Looking Back, Ahead, and All Around Our Campfire With Cecilia Hogan by Jeffrey A. (Jeff) Walker, PhD
  • Data Science - Predicting the Future by David Lamb
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