You already know this old saying—don’t judge a book by its cover. In fundraising, we need to look beyond the initial judgment to understand the full story of your prospect. Sometimes it takes more than just a first look at the analytics.
Attend Richard’s session, You Can't Judge a Book by Its Cover: How Intuition, Experience, Judgement, and Data Help Us Understand the Real Story, on Wednesday, July 31 at 9:00 a.m.In his DAS keynote session, Richard Tollefson will show you how to use not only judgement, but intuition, data and even your own experience to build a story around your potential prospects. Drawing from more than 30 years of experience, Richard will explore how the diverse landscape of prospect development is changing. Richard will discuss the role of partnerships, the combination of qualitative and quantitative analysis and securing a seat at the leadership table to drive success.
About Richard Tollefson
Richard Tollefson established The Phoenix Philanthropy Group with nearly 20 years of fundraising and advancement management experience and now has more than three decades of successfully helping strengthen nonprofit and other organizations. Richard was the 2015 recipient of Social Venture Partners’ highest honor, the Paul Shoemaker Leadership Award; and is the 2001 Outstanding Fundraiser of the Year by the Greater Arizona Chapter of the Association of Fundraising Professionals.