Data-Driven Prospect Development in a Volatile Market

Presenters: Arup Banerjee
Year: 2020
Price: Members: $0, Non-members: $39

DescriptionIn a fundraising landscape that’s been upended, how do nonprofits forge ahead to meet their fundraising goals? Successfully navigating this rapidly-changing market requires nonprofits to develop a deeper understanding of their constituents. Windfall CEO Arup Banerjee shares how development professionals can fully leverage household net-worth, consumer profile attributes, and sophisticated data modeling to tap into hidden sources of wealth, optimize their engagements, and maximize gift amounts.

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