Data Driven Strategies for Annual Giving: How Prospect Development Can Partner with Our Annual Giving

Presenter: F Nicholas Sollog, The Sollog Group

Year: Prospect Development 2019 - Phoenix, AZ

Price: MemberS: $49, Non-members: $79

Primary Competency: DA:Competency 3: Data Manipulation Skills

Description: With higher expectations from leadership and shrinking budgets, we need to get creative with how we solicit our Annual Fund donors by finding ways that inspire repeat and increased gifts. This session will look at data-driven methods to help attendees partner with their Annual Giving teams to fine-tune their segmentation strategies to be more effective and efficient. Through a mixture of lecture and hands-on participation, attendees will learn to use their own data to determine who is more likely to make a gift, how to create more donor-centric solicitation strategies, & how to present this data to your colleagues. Whether you are unsure of what lies in your data or you live inside of your data day in and day out you will leave this session with tools that can be repeated year after year.

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