Donor Experience Study: Current Donor Preferences

What are donors like today? What do they like? If you don’t continually reassess your tactics based on current donor preferences, you might be missing out on the most fruitful opportunities.

Community Brands, a company that delivers technology solutions to nearly 100,000 leading associations, nonprofits, K-12 private schools and faith-based organizations worldwide, conducted a 2018 survey through Finn Partners to better understand current donor experiences. The results are based on a representative U.S. sample of 1,000 nonprofit donors who donated to at least one nonprofit organization in the past 12 months.

We’ve pinpointed some of the report’s most significant findings below to help you make decisions based on the most up-to-date information.

Source: Community Brands, Donor Experience Study: A Deep Dive into Donor Experience and Expectations

Download the PDF version of this infographic here.


Want more benchmarking? Download your copy of the Apra Salary Survey today! 

1 Like
Recent Stories
Apra Connections Chapter Capture — Q2 2022

Prospect Identification as a Tipping Point to Hire for Research

Willkommen, Bienvenue, Welcome, C'mon In: Onboarding for Success and Retention