From the Association for Healthcare Philanthropy

The following are articles previously published in the Association for Healthcare Philanthropy’s (AHP) journal, Healthcare Philanthropy. Apra members get special access to these articles as part of our partnership with AHP. Download the two articles below to gain industry insights to advance your healthcare philanthropy understanding.

Create a Breakthrough Case
By Steven A. Reed

A breakthrough case can dramatically differentiate your institution in the marketplace and entice first-time donors to contribute. But “breakthrough” doesn’t necessarily have to mean “big”; it just has to support the vision of your organization and donors.

Keep High Performers Longer
By Matthew D. Lang, CFRE, and Matthew R. Broadbent

Discover what guidelines philanthropy leaders of the nation’s top health system recommend for retaining your top development officers.

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