How Organizations Can Leverage Wealth Screening and Data from Donors Acquired during the COVID-19 Crisis to Accelerate Fundraising Growth and Improve Retention

Presenter: Paul Mateo, Vice President, Grenzebach Glier and Associates, Inc.

Year: 2020

Price: Members: $49, Non-members: $79

Description: Many organizations received philanthropic dollars from donors who were long lapsed, or who had never given prior to the global pandemic. This session will help prospect researchers maximize wealth screening results and the data the organization collected from newly acquired and reactivated donors, by understanding what they have in common, and what motivates them to give – thereby creating strategies for stewardship, retention, and even understanding which philanthropic priorities might be most attractive to these donors as one or more cohorts.

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