Prospect Management in the Age of Analytics

Presenter: Erin Lynch Moran, The Solas Group

Year: 2020

Price: Members: $49, Non-members: $79

Description: In this session, we will explore how visual analytics can refine prospect management protocols so that they are tailor-made for any institution. We will discuss challenging questions that arise throughout the fundraising process and see how analytics can help answer them.  As we take a tour of various fundraising dashboards, attendees will learn how to adapt prospect management policies and practices to help increase fundraising productivity.

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