Elizabeth Conner
Presenter: Andy Suther, DonorSearch Sales Manager and APRA-MD President
Year: 2018
Price: Members: $0, Non-Members: $39
Body of Knowledge Domains: Prospect Research, Relationship Management, Data Analytics
Competencies and Levels:
- Prospect Research
- Competency 2: Prospect Research Essentials
- Relationship Management
- Competency 1: Prospect Pool/Base Analysis
- Data Analytics
- Competency 3: Data Manipulation Skills
- Competency 8: Analytics and Campaign
Session Description:
In this webinar, DonorSearch Sales Manager and APRA-MD President Andy Suther will dive into how to efficiently and effectively build out an ideal donor profile using analytic techniques. Learn how to extract the information essential to your profile while weeding out the extra clutter in order to create a picture of the type of donors who give to your organization.
Learning Objectives:
- Understanding the difference between descriptive, predictive, and prescriptive analytics
- Identify the six most predictive markers of philanthropy
- Understand how to build a more robust profile by using analytics
