Why Should You Engage With Giving Circles?

An infographic from Apra HQ, with research and input from Preeti Gill

The donor pool is shrinking, but giving circles (GCs) are growing across the United States rapidly, having tripled in number since just 2007. About $1.3 billion has been granted through GCs. If you connect them with your cause, you could notably boost your impact.

But, what exactly are giving circles, and why should you care about them? See some insights and statistics from Preeti Gill’s “Why a Prospect Researcher Should Care About Women’s Giving Circles,” in the graphic below.

Sourced from Collective Giving Research Group (2017)


Want to learn more about collective giving — and giving circles specifically? Check out the webinar "Collective Giving: Philanthropy as a Team Sport" to learn the history of collective giving, from its roots in small giving circles to the growth of large, well-organized networks of funders as well as ad hoc crowdfunding efforts. Learn about some of the most prominent giving collectives working in a variety of nonprofit sectors and how to engage them as potential donors. In addition, learn ways in which organizations of all sizes can offer opportunities for collaborative giving as a means of growing the donor base and increasing engagement.


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