An unprecedented year has raised unprecedented questions. In this Ask the Ethicist Column, the Apra Ethics & Compliance Committee gives advice on using the Federal Election Commission database, the best approach to “vaccine etiquette” and how to ethically report on race and identity.
By nature, prospect development demands exclusion. But data segmentation is not an excuse to be inequitable. How can prospect development professionals be intentional and serve as champions for change to authentically grow their network of supporters?
Communication can be hard, but words are important. That’s the premise of this year’s Apra Talks. Hear from three PD2021 speakers on why updating problematic terminology, establishing common definitions and advocating through brand positioning can help move prospect development forward.
As the world reopens, organizations are dusting off pandemic-shelved campaign plans. With screening activity ramping up, the challenge shops now face is how to prioritize prospects for qualification. Learn how the University of Arizona utilizes an engagement scoring model to narrow in on prospects.
