Whether you're just starting out in in the field, are a seasoned professional or just completed Apra Fundamentals and are looking for more content, be sure to check out these articles on the basics of prospect development.
While many prospect development professionals turn to their coworkers and teams for guidance, meeting colleagues and participating in opportunities outside of the office is also important. Learn how Apra chapter involvement led Katherine Scott on a path to professional growth.
In an effort to expand its major gift prospect pipeline, the division of advancement at the University of Toronto embarked on the introduction of a new discovery metric. Take an in-depth look at how they implemented this change and the results so far in this case study.
In this conclusion to the Diversifying a Donor Pool series, learn about issues you may encounter when increasing research efforts for potential donors, as well as tips to jumpstart diversity efforts at your own organization.