In an effort to expand its major gift prospect pipeline, the division of advancement at the University of Toronto embarked on the introduction of a new discovery metric. Take an in-depth look at how they implemented this change and the results so far in this case study.
In this conclusion to the Diversifying a Donor Pool series, learn about issues you may encounter when increasing research efforts for potential donors, as well as tips to jumpstart diversity efforts at your own organization.
With this year’s Apra Fundamentals: Prospect Research event just a few weeks away, we checked in with last year’s attendees to learn more about their experiences and key takeaways, as well as how the event helped shape some of the practices they use on the job today.
Organizations may be limiting their prospect pool and not even know it. In part three of the Diversifying a Donor Pool series, learn how your organization can expand its donor pool by looking within and evaluating its current processes for identifying leads.