If you ask “why” enough, you will eventually uncover motivations, beliefs or the root cause of an issue. Learn how this process led the University of Arizona’s prospect development team to look at data differently in an exploratory frequency analysis and find new avenues for research.
Check out the latest news from Apra chapters around the country and what they’ve been doing in Q2 2020.
Navigating donor and prospect relations in the middle of a pandemic is no easy task. Stephanie Rigione and Erin Greene of Mount Sinai Health Systems share how their teams joined forces to implement new strategies that kept donors engaged and what they learned from the experience.
Although the economy is in flux, there is still important development work to be done, particularly for health and basic needs fundraising. How do we prospect ethically without seeming opportunistic? The Apra Ethicist weighs in.
While advancements in data science have made it easier for prospect researches to do their jobs, little is discussed on how to dissect and effectively present data. Cannon Brooke offers recommendations for navigating this challenge and sharing information that resonates with key stakeholders.