In July 2019, major gift officers at George Washington University pleaded for an increased quantity of prospect leads. Managing Director of Research and Relationship Management, Anne Dean, talks about their newly implemented process through the lens of a recent campaign with a museum.
Identifying prospects effectively is one of the prospect development industry’s most prominent challenges. Liz Clark and her colleagues at Creighton University came up with a pipeline development process to ensure accuracy from beginning to end.
A connection score is one of the ways organizations can determine how likely an individual is to make a gift. Former George Washington University employee Lindsey Nadeau and technical analyst Marisa Ontko teamed up to provide insight on they implemented connections scores, and how you can too.
The evolution of social media has given prospect development professionals an inside look into donor prospects’ lives. Learn how Jacob Astley from Oklahoma State University uses social media to optimize its campaigns.
Gift tables are like jigsaw puzzles — they require prospect development teams to solve small, intricate pieces before seeing the big picture. Learn how The Ohio State University tackles gift tables to elevate its campaigns.