As the world reopens, organizations are dusting off pandemic-shelved campaign plans. With screening activity ramping up, the challenge shops now face is how to prioritize prospects for qualification. Learn how the University of Arizona utilizes an engagement scoring model to narrow in on prospects.
2020 was a year like no other. But through it all, Apra members still found time to reach out, develop and produce thoughtful pieces for Connections. Learn more about this year’s top articles — and related bonus reading — in this message from Apra EAC Chair Jessica Balsam.
While advancements in data science have made it easier for prospect researches to do their jobs, little is discussed on how to dissect and effectively present data. Cannon Brooke offers recommendations for navigating this challenge and sharing information that resonates with key stakeholders.
Building a comprehensive campaign has its challenges, especially in times of uncertainty. Jeanne Sharp and Tilghman Moyer discuss working on a campaign that saw starts and stops through 9/11 and a fraught presidential transition on campus, and what others can learn from it in the era of COVID-19.
In July 2019, major gift officers at George Washington University pleaded for an increased quantity of prospect leads. Managing Director of Research and Relationship Management, Anne Dean, talks about their newly implemented process through the lens of a recent campaign with a museum.