While advancements in data science have made it easier for prospect researches to do their jobs, little is discussed on how to dissect and effectively present data. Cannon Brooke offers recommendations for navigating this challenge and sharing information that resonates with key stakeholders.
Have you ever considered working as freelance prospect researcher? Hear directly from Ian T. Wells’ experience, as he addresses three myths and one half-truth about this intriguing, yet challenging, career path.
At the University of Missouri, the prospect development team set out to review its affinity scoring system by creating a secondary system that solely used predictive modeling. Learn about the team’s conclusions and lessons learned.
As much as gift officers need to identify a specific approach for each of their prospects, they also need to determine the best strategy for working with frontline staff. Eric Rezsnyak, director of prospect management and research provides four strategies for building better internal relationships.
Boosting morale, reevaluating pipelines and considering long-term effects are all concerns of prospect development professionals during this time of economic uncertainty. In this Q&A, Senior Consultant at Marts & Lundy, Karen Greene, suggests tips for moving forward.