In an effort to expand its major gift prospect pipeline, the division of advancement at the University of Toronto embarked on the introduction of a new discovery metric. Take an in-depth look at how they implemented this change and the results so far in this case study.
In this conclusion to the Diversifying a Donor Pool series, learn about issues you may encounter when increasing research efforts for potential donors, as well as tips to jumpstart diversity efforts at your own organization.
Organizations may be limiting their prospect pool and not even know it. In part three of the Diversifying a Donor Pool series, learn how your organization can expand its donor pool by looking within and evaluating its current processes for identifying leads.
Prospect researchers play an important role in researching prospects. But, could the current way in which they identify and talk about potential donors be too narrow-minded? Learn more on how to think and talk about prospects in part two of the Diversifying a Donor Pool series.
Increasing the number of historically-excluded communities in a pool of donors has become a key priority of non-profits in order to create better connections with the groups they serve. In this four-part series, learn how to jumpstart diversity in donor pools.