After assuming a position in prospect research, Betsy Mehlman debated whether or not to pursue CFRE certification. Follow her journey here through the questions she raised and answers she found along the way.
In July 2019, major gift officers at George Washington University pleaded for an increased quantity of prospect leads. Managing Director of Research and Relationship Management, Anne Dean, talks about their newly implemented process through the lens of a recent campaign with a museum.
Prospect development professionals have the responsibility of identifying people who are likely to give. Each organization may work through this process differently, but James Rygg believes that machine learning is one of the most efficient ways to organize data and identify people successfully.
Identifying prospects effectively is one of the prospect development industry’s most prominent challenges. Liz Clark and her colleagues at Creighton University came up with a pipeline development process to ensure accuracy from beginning to end.
Their positions may differ, but prospect development professionals and gift officers have similar goals within campaigns and must utilize each other for the best results. Former gift officer Elizabeth de Velasco shares six reasons she loves working with gift officers.