Establishing guidelines for unique portfolios ensures that gift officers have tailored performance expectations. Megan Tedeschi of The George Washington University analyzes four challenging portfolios and provides tips for optimization.
A connection score is one of the ways organizations can determine how likely an individual is to make a gift. Former George Washington University employee Lindsey Nadeau and technical analyst Marisa Ontko teamed up to provide insight on they implemented connections scores, and how you can too.
The evolution of social media has given prospect development professionals an inside look into donor prospects’ lives. Learn how Jacob Astley from Oklahoma State University uses social media to optimize its campaigns.
Gift tables are like jigsaw puzzles — they require prospect development teams to solve small, intricate pieces before seeing the big picture. Learn how The Ohio State University tackles gift tables to elevate its campaigns.
In the early stages, prospect researchers seek out the motivations of potential donors, which at times may coincide with religious beliefs. Prospect researcher Jo Ann Manuccia used her experience working with Jewish donors to outline Jewish communal traditions that influenced their giving.