$6 Billion Plan - Campaign Success - Prospect Research, Data Analytics, Relationship Management

Track: Campaigns

Session Number: 2110
Date: Fri, Aug 2nd, 2019
Time: 1:30 PM - 2:30 PM
Room: Grand Sonoran G

Description:

Jaime Miranda is senior associate director of development research at the University of Southern California, one of the world's leading private research universities. He oversaw the delivery of research services for the university's $6 billion campaign. Prior to his current role, he was director of research at the Keck School of Medicine of USC. Jaime began his career in develop at a national educational reform nonprofit in Los Angeles.

Please note: This session will be recorded.
Session Type: Breakout Session (60min)

Primary Competency: PR:Competency 10: Research and Campaign
Secondary Competency: RM:Competency 3: Relationship Management Database Management
Tertiary Competency: DA:Competency 7: Fundraising Knowledge
Intended Audience Level: Level I, Level II
Recommended Prerequisites: Attendees should have a basic understanding of development research, prospect management, and analytics.
Learning Objective #1: Attendees will learn how to outline the planning, tools, and design necessary for a successful campaign. Including the information needed before, during, and after a campaign.




Learning Objective #2: Attendees will learn the skills, techniques and competencies needed to derive conclusions from information in data to support an information-driven decision culture. This will included data mining, predictive, and affinity models. Through analytics, they
Shop Size: All Shop Sizes
Session Type: Breakout Session (60min)

Primary Competency: PR:Competency 10: Research and Campaign
Secondary Competency: RM:Competency 3: Relationship Management Database Management
Tertiary Competency: DA:Competency 7: Fundraising Knowledge
Intended Audience Level: Level I, Level II
Recommended Prerequisites: Attendees should have a basic understanding of development research, prospect management, and analytics.
Learning Objective #1: Attendees will learn how to outline the planning, tools, and design necessary for a successful campaign. Including the information needed before, during, and after a campaign.




Learning Objective #2: Attendees will learn the skills, techniques and competencies needed to derive conclusions from information in data to support an information-driven decision culture. This will included data mining, predictive, and affinity models. Through analytics, they
Shop Size: All Shop Sizes