Data Driven Strategies for Annual Giving: How Prospect Development Can Partner with Our Annual Giving Colleagues

Track: Data Science

Session Number: 2106
Date: Fri, Aug 2nd, 2019
Time: 4:00 PM - 5:30 PM
Room: Grand Sonoran G

Description:

With higher expectations from leadership and shrinking budgets, we need to get creative with how we solicit our Annual Fund donors by finding ways that inspire repeat and increased gifts. This session will look at data-driven methods to help attendees partner with their Annual Giving teams to fine-tune their segmentation strategies to be more effective and efficient. Through a mixture of lecture and hands-on participation, attendees will learn to use their own data to determine who is more likely to make a gift, how to create more donor-centric solicitation strategies, & how to present this data to your colleagues. Whether you are unsure of what lies in your data or you live inside of your data day in and day out you will leave this session with tools that can be repeated year after year.

Please note: This session will be recorded.
Session Type: Breakout Session (90min)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: DA:Competency 2: Project Management
Intended Audience Level: Level I
Recommended Prerequisites: Basic understanding of Excel will be helpful.
Learning Objective #1: Through a practical and “hands-on” approach attendees will leave with insightful and practical applications for implementation of a data-driven approach to assist their Annual Giving programs.
Learning Objective #2: Attendees will learn how to take a deep dive into their own data in new ways that will enable them to create and implement successful solicitation strategies for their organizations Annual Giving efforts.
Shop Size: Small, All Shop Sizes
Session Type: Breakout Session (90min)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: DA:Competency 2: Project Management
Intended Audience Level: Level I
Recommended Prerequisites: Basic understanding of Excel will be helpful.
Learning Objective #1: Through a practical and “hands-on” approach attendees will leave with insightful and practical applications for implementation of a data-driven approach to assist their Annual Giving programs.
Learning Objective #2: Attendees will learn how to take a deep dive into their own data in new ways that will enable them to create and implement successful solicitation strategies for their organizations Annual Giving efforts.
Shop Size: Small, All Shop Sizes