With a major election on the horizon, the temptation to leverage FEC data as a prospect researcher is strong. After all, individuals who give generously to political campaigns might also have the capacity to support our causes. However, the use of FEC data for charitable fundraising presents significant ethical and legal challenges.
In the final installation of this article series exploring the origins of a common industry benchmark for major gift officer portfolio size, author Juliet Carpenter shares real-world examples of organizational portfolio targets.
As corporate giving and community partnerships continue to grow, how can your organization adapt prospecting strategies to keep up with an ever-changing economy? In response to this question, the team at Phoenix Children's challenged themselves to tap into local business generosity.