Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.
Over the last few months, we’ve seen change and uncertainty in the world and our field. Thankfully, there’s at least one thing we can count on: our Apra community. In her latest president's message, Apra President Anne Brownlee reflects on the relationships she's built during her time with Apra, and how the Prospect Development annual conference has been a throughline in her professional development.
Faced with economic uncertainty and rising philanthropic goals, the Kansas State University Foundation is rethinking the fundraising pipeline — shifting from traditional metrics to predictive KPIs that drive donor engagement and retention. Discover how their data-driven approach is transforming strategy in real time.