The evolution of social media has given prospect development professionals an inside look into donor prospects’ lives. Learn how Jacob Astley from Oklahoma State University uses social media to optimize its campaigns. Read the feature.

Rethinking Gift Tables
By Chris Brakenbury, based on a collaborative project within the Office of Advancement at The Ohio State University
Gift tables are like jigsaw puzzles — they require prospect development teams to solve small, intricate pieces before seeing the big picture. Learn how The Ohio State University tackles gift tables to elevate its campaigns.

Message from the President: Taking Action With Our Strategic Plan
By Bond T. Lammey, Apra Board of Directors
Earlier in 2019 the Apra Board of Directors approved the organization’s three-year strategic plan. Hear from Apra President Bond Lammey on key elements recently discussed by the board and exciting initiatives underway to support the strategic plan.

Religious Roots of Charity
By Jo Ann Manuccia
In the early stages, prospect researchers seek out the motivations of potential donors, which at times may coincide with religious beliefs. Prospect researcher Jo Ann Manuccia used her experience working with Jewish donors to outline Jewish communal traditions that influenced their giving.