At the Moody Bible Institute, a small idea to connect with mid-level donors evolved into a transformative giving program — driving donor engagement and boosting revenue. Learn the strategies and metrics behind this success and how to apply them within your fundraising efforts.
Prospect Development 2024 just wrapped up in Seattle, where hundreds of prospect development professionals gathered to learn from the best and connect with their peers. Get a glimpse into Michael Brucek's first-time experience, reflecting on the valuable connections, insights and tools he gained to excel in his role.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.