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Generative AI in Advancement: A New Frontier for Prospect Research
Prospect Research · Screening
Generative AI in Advancement: A New Frontier for Prospect Research
By Simon Tumansky | May 20, 2025

Prospect research is undergoing a seismic shift as generative AI replaces hours of manual work with real-time, data-driven insights. Discover how leading advancement teams are working ahead of the curve by utilizing AI to uncover top prospects and major giving opportunities.

Is This a Joke? A Look at PD’s Most Unique Research Requests
Prospect Research · Prospecting
Is This a Joke? A Look at PD’s Most Unique Research Requests
By Dana Nehme | April 01, 2025

Ever been asked to identify a donor based on half a first name and a wild hunch? Prospect development professionals have — and in a recent survey, they shared their most memorable, head-scratching and downright hilarious research requests. Take a glimpse in this lighthearted roundup.

Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
Prospect Research · Prospecting · Screening · Major Giving · Institutional · Article · Case Study · II · Large · Cause-Related
Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
By Jennifer Huebner | March 20, 2025

Recent natural disasters like the California wildfires have demonstrated that organizations dedicated to providing relief efforts often experience a surge in the number and size of gifts during headline crises. This case study of two nonprofit organizations — Humane World for Animals and Doctors Without Borders — provides insights for other prospect development professionals on navigating a surge of emergency-driven prospects at their own organizations.

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