When the prospect management, research and analytics team at the University of Virginia experienced substantial growth since 2022 they recognized the importance of supporting advancement in their goal-setting process. Leveraging their diverse expertise and industry best practices, they developed a new, comprehensive process to assist development officers in this critical task.
With a major election on the horizon, the temptation to leverage FEC data as a prospect researcher is strong. After all, individuals who give generously to political campaigns might also have the capacity to support our causes. However, the use of FEC data for charitable fundraising presents significant ethical and legal challenges.
As the Apra community gears up for Prospect Development 2024 (PD 2024) — Apra’s premier annual conference — in August, get to know Stephen Deutsch, PhD, ahead of his upcoming presentation “Prospect Management as the Keystone for Radical Change in Portfolio Management and Fundraiser Performance Management.” Deutsch shares his career journey, perspectives on prospect development’s unique role in fundraising and more in this introductory preview.