When a team leader asked Apra Content Development Committee member Juliet Carpenter to research industry guidelines on prospect capacity, she fell into an unexpected rabbit hole involving primates, the human brain and questionable conclusions. Come along for the ride in the first of this two-part series.
While many prospect researchers have investigative success stories for uncovering prospects, a change to relationship mapping approaches could lead to more intuitive connections. Author Kristal Enter explains how examining communities as a whole can change prospect research for the better.
Vendor feedback surveys are nothing new, but when small gifts are offered in exchange for your input, is it wise — or ethical — to accept them? The Apra Ethicist offers their two cents.