Prospect researchers often face intense pressure 60 days before the end of the year. While the default instinct is to acquire new donors, this approach is often inefficient and costly. Instead, organizations should shift to an upgrade mindset by mining their current database for "Loyal Lowballers" and "Lapsed Giants". By identifying the intersection of behavioral, capacity, and affinity signals, researchers can deliver a high-impact shortlist of 25 to 50 donors who already possess established trust.
Apra’s Content Development Committee (CDC) shares key insights from the March Content Preference Survey. The results highlight clear member priorities: a strong desire for practical, day-to-day prospect management techniques, real-world data case studies and streamlined, highly promoted webinars. Respondents also emphasized the importance of featuring diverse voices, particularly emerging and mid-career professionals from various institution types. Moving forward, the CDC will use this feedback to refine and elevate future programming.
Get ready to enhance your prospect management at Plug In to Pipelines, a virtual two-day conference held June 2-3. This event dives into sophisticated metrics, AI-driven health assessments, and strategies for building the next generation of major gift pipelines. Whether you are a solo practitioner or part of a large team, you will gain actionable insights on tracking portfolio movement and maximizing limited resources from experts across the sector.