While many prospect researchers have investigative success stories for uncovering prospects, a change to relationship mapping approaches could lead to more intuitive connections. Author Kristal Enter explains how examining communities as a whole can change prospect research for the better.
Vendor feedback surveys are nothing new, but when small gifts are offered in exchange for your input, is it wise — or ethical — to accept them? The Apra Ethicist offers their two cents.
Developing prospects is similar to taking care of a garden, with the aim of achieving fruitful outcomes. Figuring out how to manage your growing prospects as a small organization isn't always straightforward, but these experienced prospect gardeners are sharing their advice on how to build a well-organized program from the ground up.