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Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

KPIs: Every Goal Needs a Guide
Data Science · Analytics · Reporting · Benchmarking · Case Study
KPIs: Every Goal Needs a Guide
By Bianca Eakes | May 01, 2025

Faced with economic uncertainty and rising philanthropic goals, the Kansas State University Foundation is rethinking the fundraising pipeline — shifting from traditional metrics to predictive KPIs that drive donor engagement and retention. Discover how their data-driven approach is transforming strategy in real time.

Webinar Recap: 5 Takeaways from ‘An Introduction into KPI Reporting Using Power BI’
Data Science · Reporting
Webinar Recap: 5 Takeaways from ‘An Introduction into KPI Reporting Using Power BI’
By Monique Miller | March 25, 2025

Do you use Microsoft’s Power BI in your daily work? Does your job description include some variation of the words “data analytics” or “dashboard”? No? Same for author Monique Miller. But if your job involves understanding and compiling information and working and communicating with other people, the webinar “An Introduction into KPI Reporting Using Power BI” offers a lot of food for thought. Here are five key points from this insightful and thought-provoking session.

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