In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.
Prospect researchers are often tasked with finding creative ways to utilize data to identify new prospects. Jennifer Schlager shares how the team at Trinity Health innovated their approach to donor identification through a data-driven lens to craft a finely tuned strategy for varying fundraising initiatives.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.