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Why Language Matters
Prospect Research
Why Language Matters
By Erin Olson | June 23, 2026

In the latest issue of Connections, Erin Olson explores the profound impact of inclusive and equitable language within prospect research and development. The article provides actionable guides for shifting away from gendered, sexist, ableist or historically harmful terms toward language rooted in kindness and respect. By intentionally choosing inclusive alternatives, nonprofit professionals can foster a deeper sense of belonging for colleagues, donors and constituents.

Advancing Your Strategy and Strengthening Your Professional Circle: Why You Cannot Miss PD26
Professional Development
Advancing Your Strategy and Strengthening Your Professional Circle: Why You Cannot Miss PD26
By Aisha Maddox | April 23, 2026

Ready to level up your fundraising strategy? Check out our latest article in Connections to see why Prospect Development 2026 is the can’t-miss event for prospect research and data professionals. From pre-conference intensives to sessions on data science and leadership, PD2026 offers actionable insights and a supportive community. Join us to refresh your skills and recharge with your peers. Register today!

Apra Fundamentals: 5 Tips for Successfully Working With Development Officers
Apra Fundamentals: Prospect Research · Professional Development
Apra Fundamentals: 5 Tips for Successfully Working With Development Officers
By Lindsay Rogillio | February 03, 2025

This February, Apra is gathering prospect development professionals from across the industry for an immersive learning experience — Apra Fundamentals: Prospect Research. The three-day, virtual program will cover key areas of prospect development and insights into essential topics such as campaigns, prospect research, data science and ethical considerations in fundraising. This tip sheet offers a glimpse into some of the best practices that will be covered during Lindsay Rogillio and Rachael Walker’s session “Working With Development Officers” on Feb. 26.

MORE RECENT Articles from Connections
The Ethical Considerations of Buying Donor Data
The Ethical Considerations of Buying Donor Data
Celebrating 25 Years of Apra Canada
Celebrating 25 Years of Apra Canada
Why Language Matters
Why Language Matters
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