Just like a football team prepares for the Super Bowl, prospect development professionals gear up for major events with extensive research and collaboration. But as industry perceptions shift, how are organizations approaching event bios today? With insights from professionals across the spectrum, this article explores the evolving strategies shaping PD playbooks.
When the prospect management, research and analytics team at the University of Virginia experienced substantial growth, they recognized the importance of supporting advancement in their goal-setting process. Leveraging their diverse expertise and industry best practices, they developed a new, comprehensive process to assist development officers in this critical task.
With increased leadership turnover in higher education becoming a nationwide trend, what happens when a new leader starts—or, ideally, several months before they start? With prospect development’s deep knowledge of top prospects and advancement data and history, our teams are almost always well-positioned to play an important role in supporting these leaders as they get their feet under them.