A benchmark study by Kindsight and Apra of 500 organizations explores the factors driving prospect development maturity. While higher investments in staffing and technology correlate with increased prospect qualification, larger shops still face adoption hurdles among frontline fundraisers. The findings highlight the need to shift focus from merely generating research volume to actively influencing strategy, tracking pipeline movement and driving measurable fundraising results.
Data analytics and frontline fundraising shouldn't operate in silos. Real organizational value is created when data is treated as a living asset—one that evolves through ongoing dialogue between analytics teams and gift officers. By pairing high-level pattern recognition with real-world relationship context, nonprofits can move beyond rigid predictions, build internal trust and turn donor insights into meaningful fundraising action.
In the latest issue of Connections, Erin Olson explores the profound impact of inclusive and equitable language within prospect research and development. The article provides actionable guides for shifting away from gendered, sexist, ableist or historically harmful terms toward language rooted in kindness and respect. By intentionally choosing inclusive alternatives, nonprofit professionals can foster a deeper sense of belonging for colleagues, donors and constituents.