Struggling to explain prospect research to a new hire or wondering where to start with a donor record? Read the latest from Connections as Laurie Holmes previews Apra Fundamentals: Prospect Research, taking place April 7–9. This virtual program demystifies the research lifecycle—from capacity ratings to ethics—with practical, jargon-free instruction. Don’t miss the interactive courtroom-style debate on the ethics of AI! Register now to build your foundation.
Tired of vague or "overkill" research requests? Traditional models rely on gift officers to translate strategy into research deliverables, often leading to wasted time.
Stage-Based Research fixes this by mapping specific frontline needs to appropriate, right-sized intelligence at each donor cultivation stage. By prioritizing the purpose of the research, your team shifts from service provider to strategic partner, ensuring every effort is efficient, drives action, and scales your impact across the pipeline.
In her inaugural President's message, Sharise Harrison outlines how Apra will Bridge Tradition and Innovation in prospect development. Learn about the four guiding priorities—Building Bridges, Championing Inclusiveness, Leading with Ethics, and Embracing Innovation—that will steer Apra's new strategic plan. See how a focus on collaboration, ethical practice in a data-rich world, and leveraging technologies like AI and analytics will position Apra members to lead the field and maximize their collective impact in philanthropy.