Data analytics and frontline fundraising shouldn't operate in silos. Real organizational value is created when data is treated as a living asset—one that evolves through ongoing dialogue between analytics teams and gift officers. By pairing high-level pattern recognition with real-world relationship context, nonprofits can move beyond rigid predictions, build internal trust and turn donor insights into meaningful fundraising action.
In the latest article for Connections, Stephanie Willis explores the complex legal and ethical landscape of buying, selling and renting donor data. Featuring insights from Mary Doorley Simboski and Sarah Marcotte, the piece highlights how list-sharing practices impact donor trust, compares U.S. and Canadian regulations and offers practical alternatives for growing an organization's donor base safely.
In the latest issue of Connections, Erin Olson explores the profound impact of inclusive and equitable language within prospect research and development. The article provides actionable guides for shifting away from gendered, sexist, ableist or historically harmful terms toward language rooted in kindness and respect. By intentionally choosing inclusive alternatives, nonprofit professionals can foster a deeper sense of belonging for colleagues, donors and constituents.