Fundraising thrives at the essential intersection of "art" and "science," where data informs strategy and empathy fuels connection. While the science involves using predictive tools, tracking engagement histories, and managing the prospect pipeline, the art is in crafting resonant messages, adapting conversations in real-time, and ensuring every donor feels valued. True success, however, emerges when these two worlds merge: when data insights are guided by empathy and when relationships are strengthened by research. Development professionals, especially those in prospect development, achieve maximum effectiveness by engaging in cross-training and building trust with frontline gift officers, allowing them to transform from behind-the-scenes researchers into holistic "thinking partners" who can anticipate needs, understand donor nuance, and ultimately build a deeper, more successful culture of philanthropy.
In her inaugural President's message, Sharise Harrison outlines how Apra will Bridge Tradition and Innovation in prospect development. Learn about the four guiding priorities—Building Bridges, Championing Inclusiveness, Leading with Ethics, and Embracing Innovation—that will steer Apra's new strategic plan. See how a focus on collaboration, ethical practice in a data-rich world, and leveraging technologies like AI and analytics will position Apra members to lead the field and maximize their collective impact in philanthropy.
In her latest President’s Message, Anne Brownlee reflects on her term, celebrating the power of volunteering and what makes Apra truly magical. She also shares how you can make you can take part in all of what makes Apra great — from signing up to be a 2026 volunteer to joining in on the fun at Prospect Development 2025.