Forty years after helping define prospect development, Apra is focusing on how the profession can actively shape the future of philanthropy. As part of its strategic plan, Apra International is partnering with the Association of Fundraising Professionals (AFP), the Association of Donor Relations Professionals (ADRP) and the Association of Advancement Services Professionals (aasp). By uniting these distinct perspectives, the alliance aims to address cross-disciplinary challenges, including generative AI, changing CRM systems and agentic giving, ensuring prospect development professionals help lead the sector into its next era.
Apra International has launched its new 2026–2029 Strategic Plan, marking a major milestone for the global prospect development community. Built on the core pillars of Advocate, Equip, Connect, and Thrive, this plan establishes a clear, forward-looking roadmap to advance ethical, insight-driven philanthropy. It focuses on strengthening the association's industry voice, expanding learning pathways, and deepening community inclusivity.
As we reflect on Apra’s continued growth and impact, it is important to honor our origins and the values shaping our work. Founded in 1987 in Minnesota, Apra traces its beginnings to a gathering in the summer of 1981 at Augsburg College. Researchers came together to examine the history of prospect development in the Minneapolis–St. Paul area and to identify ways to better support each other (credit to apra-mn.org).
Recently, Minnesota has emerged as a focal point, with events there drawing the attention of international media and the nonprofit sector alike. In response, individuals and civic organizations are coming together to support affected families and communities. In this spirit, Apra’s work continues. We are advancing and supporting a global community of professionals, all dedicated to strengthening philanthropy’s capacity to serve others--with integrity, insight, and compassion.