With career advancements and the impending $30-70 trillion wealth transfer, millennials in your database have the potential to make significant contributions to your nonprofit, both now and in the near future. Author Sarah Landman shares the defining dynamics of their giving habits and strategies nonprofits can employ to engage this influential cohort.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.