In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.
Vendor feedback surveys are nothing new, but when small gifts are offered in exchange for your input, is it wise — or ethical — to accept them? The Apra Ethicist offers their two cents.
Vetting potential vendors' practices may feel like it adds one more element of complexity to your job, but the importance of protecting your institution's reputation can't be understated! In this issue of Ask the Ethicist, learn about tips, best practices and resources for vendor due diligence.