Fundraising has always been driven by passion and storytelling, but what if we could supercharge these efforts with the power of artificial intelligence (AI)? See how data and AI are steadily transforming the art of building meaningful donor relationships.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.
When staff members are also donors, how does a prospect researcher handle their wealth screening information with care? The Apra Ethicist weighs in with best practices for when the lines between colleague and prospect are blurred.