Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.
Apra’s annual virtual Plug In conference presents a unique opportunity for prospect development professionals to explore specialized topics. In preparation for this year's event, Plug In to Metrics 2023 chair Jessica O'Connor gives our community a special preview.
Text mining can be used by prospect researchers to discover valuable information, patterns and trends. PD23 presenter Matt Farrow gives readers an introduction to this expansive topic with this session preview.