What is strategy really, and why is it critical to campaign success? Learn how the University of Michigan strategized their way to success. Read the feature.
 

Strategy: It's Not Just a Buzzword
By Heather McPhail and Rachel Brandell-Mayers, The University of Michigan
What is strategy really, and why is it critical to campaign success? Learn how the University of Michigan strategized their way to success. 

So You Want to Be a Data Analyst?
By David E. Robertson, Upstate Medical University
Here is a 10-step path for the aspiring data analyst from someone with over 20 years of experience in the field of decision science and prospect research analytics. 

Going Above and Beyond: An Interview With Stephen Rowe, Apra Margaret Fuhry Award Winner
Interview by Amelia Bowen, University of Michigan
Certain Apra members who choose to go above and beyond in the prospect research field are recognized with the annual Apra Awards. We feel these inspiring overachievers have a lot to teach us, so we decided to pick the brains of the 2018 winners in a new interview series.