The University of Washington employed k-means clustering to effectively segment donors by giving tendencies and create donor personas that are easily understood across units. Read the feature.  


To Keep or Release: That Is the Question
By Beth Inman, national director of prospect management, JDRF; and Vicki O'Brien, prospect management analyst, Best Friends Animal Society
Bloated portfolio numbers led the prospect research team at the University of South Carolina to design a portfolio consultation project. Here's how they did it.

Ask the Ethicist: Is Prospect Research 'Creepy'?
By the Apra Ethics & Compliance Committee
For someone on the outside looking in, prospect research can seem invasive. How can we convince folks that prospect research is valuable and ethical? The Ethicist weighs in.

Mary, Mary, How Does Your Data Grow?
By Krista Berg and Cynthia Lee, prospect management strategists, University of Washington
How can you preserve data integrity and not lose the good opinion of development officers? The University of Washington introduced data audits, and they explain why and how they did so in a two-part series.