Dear Apra Community,  

We hope 2026 is going well for you, both personally and professionally! This can be a challenging time of year - the holiday glow has faded, and spring is still aways off – (especially according to Punxsutawney Phil). Between unpredictable winter storms and the current events, we hope you and your loved ones have been staying safe and taking good care.  

In December, we shared that the Content Development Committee (CDC) would be taking a brief pause on Connections content until January. As leaders of the CDC, we want to be transparent about why: we are in a season of transition. Following Apra’s shift in management companies from SmithBucklin to the Association & Conference Group (ACG) last summer, we’ve had a unique opportunity to look under the hood of our operations. While these behind-the-scenes management changes are often invisible day-to-day, they’ve given us a natural moment to pause and ask: Are we truly meeting your needs? 

Our industry is evolving so quickly. We thought this would be a favorable time to offer a short survey related to Apra content to help you get the most out of your membership.  

We hope you’ll consider taking the following 7-question survey by March 15th to help us gear our speakers, topics, and offerings to what you and others most want to see, hear, and read. Click here to take the survey. 

Thanks so much. We hope to hear from you through our survey and would also love for you to connect with us directly via email or LinkedIn if you have any content ideas or feedback on the CDC’s work. 

Best,  
Jennifer Liarakos, CDC Chair
jliarakos@humaneworld.org 

John Whitney, CDC Vice-Chair 
JWhitney@tms-global.org 

Jennifer Huebner Liarakos
CDC Chair

John Whitney
CDC Vice Chair