Text mining can be used by prospect researchers to discover valuable information, patterns and trends. PD23 presenter Matt Farrow gives readers an introduction to this expansive topic with this session preview.
Articulating the value of prospect development in fundraising and philanthropy can be a challenge. Regina Alhassan offers tactics for prospect development professionals to measure and communicate their impact, drive prospect strategy meetings and be their own publicist to ensure the long-term success of an organization and its mission.
Given our industry's focus on data-driven decision-making, prospect researchers are increasingly asked to amp up their analytic offerings and capabilities. In Part 2 of this series, follow along for some analysis resources, with comments from the author.