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Don’t Overlook Your Organization’s Events Data
Data Science · Predictive · Analytics · Reporting
Don’t Overlook Your Organization’s Events Data
By Andrew Gutierrez | June 26, 2025

What if some of the most valuable sources of data on your prospects weren’t external at all, but rather were already inside your organization? There’s one internal data source you may not have thought of before that can be a rich treasure trove of information: your organization’s event attendance data. 

Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

KPIs: Every Goal Needs a Guide
Data Science · Analytics · Reporting · Benchmarking · Case Study
KPIs: Every Goal Needs a Guide
By Bianca Eakes | May 01, 2025

Faced with economic uncertainty and rising philanthropic goals, the Kansas State University Foundation is rethinking the fundraising pipeline — shifting from traditional metrics to predictive KPIs that drive donor engagement and retention. Discover how their data-driven approach is transforming strategy in real time.

MORE RECENT Articles from Connections
Don’t Overlook Your Organization’s Events Data
Don’t Overlook Your Organization’s Events Data
‘Well, There’s Your Problem:’ Addressing Common Workflow Barriers With First-Order Retrievability
‘Well, There’s Your Problem:’ Addressing Common Workflow Barriers With First-Order Retrievability
5 Takeaways From 'Future-Proof Fundraising: Harnessing the Power of Generative AI'
5 Takeaways From 'Future-Proof Fundraising: Harnessing the Power of Generative AI'
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