Unlock the secrets to building a truly data-driven culture by learning from the strategic, multi-year journey of the Iowa State University Foundation. This article outlines a successful, multi-layered approach that moved the organization beyond subjective impressions toward quantifiable, data-informed decision-making. Discover the four key phases: from establishing an executive-level vision and declaring a "Year of Data," to creating a reporting blueprint that aligns organizational structure with analytical needs, inspiring adoption through key leaders, and operationalizing broad needs with standardized dashboards and unified terminology to foster data literacy at every level.
What if some of the most valuable sources of data on your prospects weren’t external at all, but rather were already inside your organization? There’s one internal data source you may not have thought of before that can be a rich treasure trove of information: your organization’s event attendance data.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.