When the prospect management, research and analytics team at the University of Virginia experienced substantial growth since 2022 they recognized the importance of supporting advancement in their goal-setting process. Leveraging their diverse expertise and industry best practices, they developed a new, comprehensive process to assist development officers in this critical task.
Prospect researchers are often tasked with finding creative ways to utilize data to identify new prospects. Jennifer Schlager shares how the team at Trinity Health innovated their approach to donor identification through a data-driven lens to craft a finely tuned strategy for varying fundraising initiatives.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.