Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.
As conversations around privacy and personal data remain a hot topic in a number of industries, the conversation around Grateful Patient Fundraising in prospect development has bubbled up. We take a look at the ethics and myths at the intersection of patients and fundraising in this article.