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Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
Prospect Research · Prospecting · Screening · Major Giving · Institutional · Article · Case Study · II · Large · Cause-Related
Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
By Jennifer Huebner | March 20, 2025

Recent natural disasters like the California wildfires have demonstrated that organizations dedicated to providing relief efforts often experience a surge in the number and size of gifts during headline crises. This case study of two nonprofit organizations — Humane World for Animals and Doctors Without Borders — provides insights for other prospect development professionals on navigating a surge of emergency-driven prospects at their own organizations.

Metrics-based Tailoring for Fundraising Goals
Data Science · Analytics · Large
Metrics-based Tailoring for Fundraising Goals
By R. Kent Clark | December 06, 2024

The University of Iowa Center for Advancement transformed its fundraising strategy with a data-driven goal-setting system that balances collaboration, performance and adaptability. Based on the Plug In to Metrics 2023 presentation "Metrics 201: Refining Metrics Over Time," the team shares lessons from their innovative approach to metrics to inspire your own organization’s success.

Debunking Dunbar: Part 3
Relationship Management · Major Giving
Debunking Dunbar: Part 3
By Juliet Carpenter | September 26, 2024

In the final installation of this article series exploring the origins of a common industry benchmark for major gift officer portfolio size, author Juliet Carpenter shares real-world examples of organizational portfolio targets.

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