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Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
Prospect Research · Prospecting · Screening · Major Giving · Institutional · Article · Case Study · II · Large · Cause-Related
Navigating the Surge: Transforming Crisis-Driven Donations into Actionable Intelligence
By Jennifer Huebner | March 20, 2025

Recent natural disasters like the California wildfires have demonstrated that organizations dedicated to providing relief efforts often experience a surge in the number and size of gifts during headline crises. This case study of two nonprofit organizations — Humane World for Animals and Doctors Without Borders — provides insights for other prospect development professionals on navigating a surge of emergency-driven prospects at their own organizations.

Metrics-based Tailoring for Fundraising Goals
Data Science · Analytics · Large
Metrics-based Tailoring for Fundraising Goals
By R. Kent Clark | December 06, 2024

The University of Iowa Center for Advancement transformed its fundraising strategy with a data-driven goal-setting system that balances collaboration, performance and adaptability. Based on the Plug In to Metrics 2023 presentation "Metrics 201: Refining Metrics Over Time," the team shares lessons from their innovative approach to metrics to inspire your own organization’s success.

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