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Build Your Pipeline for the Future
Relationship Management
Build Your Pipeline for the Future
By Emily Maple | May 19, 2026

Get ready to enhance your prospect management at Plug In to Pipelines, a virtual two-day conference held June 2-3. This event dives into sophisticated metrics, AI-driven health assessments, and strategies for building the next generation of major gift pipelines. Whether you are a solo practitioner or part of a large team, you will gain actionable insights on tracking portfolio movement and maximizing limited resources from experts across the sector.

Prioritize Purpose with Stage-Based Research
Prospect Research
Prioritize Purpose with Stage-Based Research
By Catherine Flaatten | November 06, 2025

Tired of vague or "overkill" research requests? Traditional models rely on gift officers to translate strategy into research deliverables, often leading to wasted time.

Stage-Based Research fixes this by mapping specific frontline needs to appropriate, right-sized intelligence at each donor cultivation stage. By prioritizing the purpose of the research, your team shifts from service provider to strategic partner, ensuring every effort is efficient, drives action, and scales your impact across the pipeline.

Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

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Hiring Prospect Development Colleagues
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