Tired of vague or "overkill" research requests? Traditional models rely on gift officers to translate strategy into research deliverables, often leading to wasted time.
Stage-Based Research fixes this by mapping specific frontline needs to appropriate, right-sized intelligence at each donor cultivation stage. By prioritizing the purpose of the research, your team shifts from service provider to strategic partner, ensuring every effort is efficient, drives action, and scales your impact across the pipeline.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.
Recent natural disasters like the California wildfires have demonstrated that organizations dedicated to providing relief efforts often experience a surge in the number and size of gifts during headline crises. This case study of two nonprofit organizations — Humane World for Animals and Doctors Without Borders — provides insights for other prospect development professionals on navigating a surge of emergency-driven prospects at their own organizations.