In the final installation of this article series exploring the origins of a common industry benchmark for major gift officer portfolio size, author Juliet Carpenter shares real-world examples of organizational portfolio targets.
With career advancements and the impending $30-70 trillion wealth transfer, millennials in your database have the potential to make significant contributions to your nonprofit, both now and in the near future. Author Sarah Landman shares the defining dynamics of their giving habits and strategies nonprofits can employ to engage this influential cohort.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.