With career advancements and the impending $30-70 trillion wealth transfer, millennials in your database have the potential to make significant contributions to your nonprofit, both now and in the near future. Author Sarah Landman shares the defining dynamics of their giving habits and strategies nonprofits can employ to engage this influential cohort.
At the Moody Bible Institute, a small idea to connect with mid-level donors evolved into a transformative giving program — driving donor engagement and boosting revenue. Learn the strategies and metrics behind this success and how to apply them within your fundraising efforts.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.