Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.
A good model is not a crystal ball capable of foreseeing constituent behavior. But it is a way to reduce uncertainty and improve your chances of getting to a “yes" from prospects.