Get ready to enhance your prospect management at Plug In to Pipelines, a virtual two-day conference held June 2-3. This event dives into sophisticated metrics, AI-driven health assessments, and strategies for building the next generation of major gift pipelines. Whether you are a solo practitioner or part of a large team, you will gain actionable insights on tracking portfolio movement and maximizing limited resources from experts across the sector.
What if some of the most valuable sources of data on your prospects weren’t external at all, but rather were already inside your organization? There’s one internal data source you may not have thought of before that can be a rich treasure trove of information: your organization’s event attendance data.
Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.