APRA
APRA
APRA Connections
Search  
  • Data Science
  • Leadership
  • Professional Development
  • Prospect Research
  • Relationship Management
  • About
  • Search
Don’t Overlook Your Organization’s Events Data
Data Science · Predictive · Analytics · Reporting
Don’t Overlook Your Organization’s Events Data
By Andrew Gutierrez | June 26, 2025

What if some of the most valuable sources of data on your prospects weren’t external at all, but rather were already inside your organization? There’s one internal data source you may not have thought of before that can be a rich treasure trove of information: your organization’s event attendance data. 

Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Large · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | April 30, 2024

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.

Predicting the Future
Data Science · Predictive
Predicting the Future
By David Lamb | October 04, 2018

A good model is not a crystal ball capable of foreseeing constituent behavior. But it is a way to reduce uncertainty and improve your chances of getting to a “yes" from prospects.

MORE RECENT Articles from Connections
Guidance for Trying Times: The State of DEIJBA in the Nonprofit Sector
Guidance for Trying Times: The State of DEIJBA in the Nonprofit Sector
Moves Management: History, Practice and Critical Reimagining
Moves Management: History, Practice and Critical Reimagining
Privacy, Policies and a Perpetual Presence: Recapping Takeaways from Apra PA’s AI Roundtable
Privacy, Policies and a Perpetual Presence: Recapping Takeaways from Apra PA’s AI Roundtable
330 N. Wabash Ave. Suite 2000, Chicago, IL 60611
312.321.5196 | info@aprahome.org
APRA
Login
Search