Prospect researchers often face intense pressure 60 days before the end of the year. While the default instinct is to acquire new donors, this approach is often inefficient and costly. Instead, organizations should shift to an upgrade mindset by mining their current database for "Loyal Lowballers" and "Lapsed Giants". By identifying the intersection of behavioral, capacity, and affinity signals, researchers can deliver a high-impact shortlist of 25 to 50 donors who already possess established trust.
In the wake of the disappearance of institutional DEI initiatives across higher education and healthcare, prospect development professionals can still actively embody inclusive principles. In the latest Connections article, Anthony Parrish of the Apra DEIBJA Committee shares discrete, actionable steps researchers can take in their daily workflow. From driving diverse prospect discovery and checking real estate data biases to adjusting capacity rating models and identifying "left-out" constituencies for engagement, small changes can make a major impact.
Get ready to enhance your prospect management at Plug In to Pipelines, a virtual two-day conference held June 2-3. This event dives into sophisticated metrics, AI-driven health assessments, and strategies for building the next generation of major gift pipelines. Whether you are a solo practitioner or part of a large team, you will gain actionable insights on tracking portfolio movement and maximizing limited resources from experts across the sector.