While the fundamental principles of prospect research are consistent across borders, there are unique legal and cultural differences in how this process is conducted in Canada versus the United States. In celebration of Canada Day, Apra Content Development Committee Member Nancy Crowley spoke with three Apra Canada members about some of the differences that make prospect research in Canada so unique.
Prospect researchers are often tasked with finding creative ways to utilize data to identify new prospects. Jennifer Schlager shares how the team at Trinity Health innovated their approach to donor identification through a data-driven lens to craft a finely tuned strategy for varying fundraising initiatives.
While some of the smallest shops can make the biggest impact, finding tailored advice can be challenging. That's why panelists pulled focus on best practices for small shops in the recent panel "Doing More with Less: Prospect Development in Small Shops." Explore key takeaways in this recap.