With career advancements and the impending $30-70 trillion wealth transfer, millennials in your database have the potential to make significant contributions to your nonprofit, both now and in the near future. Author Sarah Landman shares the defining dynamics of their giving habits and strategies nonprofits can employ to engage this influential cohort.
In this article, explore how an "upside-down" approach to traditional RFM analysis can help fundraising professionals prioritize at-risk donors to boost retention and engagement.
While the fundamental principles of prospect research are consistent across borders, there are unique legal and cultural differences in how this process is conducted in Canada versus the United States. In celebration of Canada Day, Apra Content Development Committee Member Nancy Crowley spoke with three Apra Canada members about some of the differences that make prospect research in Canada so unique.