Get ready to enhance your prospect management at Plug In to Pipelines, a virtual two-day conference held June 2-3. This event dives into sophisticated metrics, AI-driven health assessments, and strategies for building the next generation of major gift pipelines. Whether you are a solo practitioner or part of a large team, you will gain actionable insights on tracking portfolio movement and maximizing limited resources from experts across the sector.
Struggling to explain prospect research to a new hire or wondering where to start with a donor record? Read the latest from Connections as Laurie Holmes previews Apra Fundamentals: Prospect Research, taking place April 7–9. This virtual program demystifies the research lifecycle—from capacity ratings to ethics—with practical, jargon-free instruction. Don’t miss the interactive courtroom-style debate on the ethics of AI! Register now to build your foundation.
Tired of vague or "overkill" research requests? Traditional models rely on gift officers to translate strategy into research deliverables, often leading to wasted time.
Stage-Based Research fixes this by mapping specific frontline needs to appropriate, right-sized intelligence at each donor cultivation stage. By prioritizing the purpose of the research, your team shifts from service provider to strategic partner, ensuring every effort is efficient, drives action, and scales your impact across the pipeline.