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Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | May 15, 2025

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting — and get ready for Plug In to Small Shops on May 20-21.

Data-Driven Insights for Donor Identification
Data Science · Analytics · Small/Medium · Large · Health Care
Data-Driven Insights for Donor Identification
By Jennifer Schlager | June 20, 2024

Prospect researchers are often tasked with finding creative ways to utilize data to identify new prospects. Jennifer Schlager shares how the team at Trinity Health innovated their approach to donor identification through a data-driven lens to craft a finely tuned strategy for varying fundraising initiatives.

Affinity Scores: Ranking Prospect Engagement for Improved Strategy
Data Science · Predictive · Analytics · Article · I · Small/Medium · Large · Health Care
Affinity Scores: Ranking Prospect Engagement for Improved Strategy
By Chris Copsey | April 30, 2024

Have you ever looked at a list of prospects and thought: “Gosh, I wish there was a way to segment these prospects by their relationship to my organization?” Well, you're not alone! Learn how affinity scores can augment the scores you're already using to improve prospect targeting.

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