In several conversations with Apra friends, I’ve been asked how I find new prospects without relying on alumni or patients. Given that my entire fundraising career has been in the arts, I often wonder the opposite! I put together some of my top tips for researching in the arts that may be useful to you — even if you work in another field.
I’ve loved having jobs that allowed me to work in the arts in a fundraising capacity. Like all areas, it comes with its challenges when it comes to finding new donors. Hopefully, some of these tips will be useful to your work!
Lauren Woodring is the director of prospect research and management at the Philadelphia Museum of Art. She started at the museum as a research analyst and her first prospect development job was at Ensemble Arts Philly (formerly the Kimmel Center for the Performing Arts). She is the president of Apra Pennsylvania and the co-chair of the AASP Best Practice in Prospect Development Committee. Woodring is about to hit her 10-year anniversary in prospect development! She lives in Philadelphia and enjoys reading, knitting and cheering on the Philadelphia Phillies.