Prospect researchers are often tasked with finding creative ways to utilize data to identify new prospects. Jennifer Schlager shares how the team at Trinity Health innovated their approach to donor identification through a data-driven lens to craft a finely tuned strategy for varying fundraising initiatives.
Apra’s annual virtual Plug In conference presents a unique opportunity for prospect development professionals to explore specialized topics. In preparation for this year's event, Plug In to Metrics 2023 chair Jessica O'Connor gives our community a special preview.
Text mining can be used by prospect researchers to discover valuable information, patterns and trends. PD23 presenter Matt Farrow gives readers an introduction to this expansive topic with this session preview.