Apra’s annual virtual Plug In conference presents a unique opportunity for prospect development professionals to explore specialized topics. In preparation for this year's event, Plug In to Metrics 2023 chair Jessica O'Connor gives our community a special preview.
Text mining can be used by prospect researchers to discover valuable information, patterns and trends. PD23 presenter Matt Farrow gives readers an introduction to this expansive topic with this session preview.
For prospect development teams, data is everything; it fuels our work and helps unlock new prospects and maintain current relationships. But what if we used data to look inward and advocate for our own teams? The team at the University of Central Florida Foundation did just that — explore how in this breakdown.